(Never) judge a book by its cover

You know the saying: "Never judge a book by its cover." Yeah, right, I still do it anyways. Sometimes, at least. And come on - don't tell me that you aren't automatically drawn to some books because their cover art manages to touch you in some way or other. Maybe it's just a subconscious thing, but I believe it's almost impossible to totally ignore a book's sleeve. It lures and sways you, even if you may not notice it, and bookshops very deliberately use this to influence your book buying patterns. I know that I've fallen for this many times before (and have actually come across new titles that I might not have approached otherwise through this, so it's not a negative thing for me) C. Max Maggee has recently published a wonderful article on the differences between UK and US book covers, taking a look at how a book's outside appearance is tailored towards its intended audience. Read the whole article HERE.